The partnership
The International Register of Licensed Gambling (IRLG) has confirmed Betting.bet as its first Affiliate Seal of Approval partner, recognising the site's commitment to promoting licensed gambling operators and providing clearer regulatory information to players.
The partnership coincides with a major redesign of Betting.bet, which has rebuilt its platform around betting sites, casino, promotions, betting tips and independent gambling information.
Using IRLG regulatory data
As part of the new approach, Betting.bet is using IRLG regulatory data and guidance to help determine the markets and operators it covers, alongside verification with the relevant national gambling regulators.
The site has committed to focusing its commercial gambling coverage on legal and regulated markets rather than promoting offshore operators simply because they hold a licence elsewhere.
Raising affiliate standards
Betting.bet has also committed to providing players with clearer information about the companies behind gambling brands, including licensing, regulation and the markets in which operators are authorised to accept customers.
This reflects an important principle behind the IRLG Affiliate Seal: gambling affiliates have a responsibility for where they send their users.
A gambling operator holding a licence in one jurisdiction does not automatically make it authorised to operate in another. Affiliates displaying the IRLG seal are expected to recognise that distinction and put player protection ahead of promoting operators in unregulated or inappropriate markets.
Next steps
Betting.bet is the first affiliate to adopt the IRLG standard, with further approved affiliate partners expected to follow as the programme develops.
Sources
- IRLG Affiliate Seal of Approval announcement — International Register of Licensed Gambling
- Betting.bet — Betting.bet